What does Analytics for Gravity Forms do?

Analytics for Gravity Forms turns your Gravity Forms submission data into a visual analytics dashboard.

Instead of manually counting entries or exporting spreadsheets, you get charts, trends, and behaviour insights at a glance. You can compare two forms side by side (ideal when A/B testing forms), track where visitors drop off before submitting, see which pages drive the most conversions, schedule email reports, and share live dashboards with clients.

Features

• Analytics dashboard showing daily entry counts for one or two Gravity Forms simultaneously (line or bar charts)
• Spam submission tracking displayed alongside legitimate entries on the same chart
• Date range filtering with quick-select presets (last 7 days, 30 days, this year, etc.)
• Chart annotations: mark significant dates with numbered markers and a key below the chart
• Behaviour analytics: form views, average completion time, and field-level drop-off rates
• Submission heatmap showing entry volume by day of week and hour
• Source URL tracking using Gravity Forms’ native entry data, showing which pages forms were submitted from
• Field completion rates showing the percentage of sessions that filled each field
• Export data to CSV
• PDF report generation
• Email delivery of PDF reports to one or more recipients
• Shareable report links: generate a public URL for a read-only HTML report, optionally password protected
• Scheduled digest emails summarising entry counts across all forms (daily, weekly, or monthly)
• Alert emails when a form experiences a submission spike or drop beyond a configurable threshold, or goes a number of days without submissions
• Works with all Gravity Forms entries past, present and future

Dashboard - Overview

The Overview tab is your main analytics chart.

Select one or two forms, choose a date range, and instantly see a graph of daily entry counts over time. If you’re running an A/B test with two different form variations, select both and their data will appear on the same chart in different colours so you can compare performance directly.

You can switch between line, bar, and bubble chart styles, and hover over any data point to see the exact count for that day. Any annotations you’ve added (see below) appear as markers on the chart so you can see at a glance what was happening on notable dates.

You can also export the data to a CSV file or email a PDF report from this tab.

Dashboard - Behaviour

The Behaviour tab shows you how visitors are actually interacting with your form, beyond just whether they submitted it or not.

There are three sections:

• Daily Views (how many people loaded the form each day)
• Average Time to Complete (how long people typically spend filling it in, in seconds)
• Drop-off by Field (a table showing which fields cause people to abandon the form without submitting)

If you’ve selected two forms, each gets its own set of charts and drop-off data so you can compare behaviour side by side.

Note that this tab requires the front-end tracking script to be enabled in Settings.

Dashboard - Heatmap

The Heatmap tab shows you a calendar-style grid of when your form submissions happen, broken down by day of the week and hour of the day. Darker cells mean more submissions at that time.

This is useful for understanding your audience’s habits: for example, you might discover that most people submit your contact form on Tuesday mornings, which could inform when you schedule follow-up emails or staffing.

Dashboard - Sources

The Sources tab answers the question: where are people coming from when they submit your form?

It shows a breakdown of which pages on your site the form was submitted from, along with a donut chart and a ranked table. This helps you identify your highest-converting pages so you know where to focus your marketing efforts.

Like the Behaviour tab, this requires the front-end tracking script to be enabled in Settings.

Dashboard - Field Completion

The Field Completion tab shows the percentage of visitors who filled in each field after viewing the form.

Results are displayed as a bar chart, with the completion percentage shown alongside each field name. Fields with lower completion rates may indicate areas of friction, such as unclear wording, unnecessary information requests, or poor placement within the form.

These insights can help you identify opportunities to improve the user experience and increase form completion rates. By refining or removing underperforming fields, you can create a smoother journey for visitors and potentially boost conversions.

Annotations

Annotations allow you to attach notes to specific dates, which are then displayed as markers on the Overview chart.

They provide valuable context for changes in your form performance over time. For example, if you launched a paid advertising campaign and noticed a spike in submissions, you could add an annotation such as “Google Ads campaign launched” to record the event and its potential impact.

Annotations are global and will appear on the charts for all forms, making it easy to correlate performance trends with important business activities.

To view an annotation, simply hover over its marker on the chart to display the associated note.

Share Links

Share Links allow you to generate a secure, read-only URL for any report, making it easy to share insights with clients, colleagues, or stakeholders.

Anyone with the link can view the live report in their browser without requiring a WordPress account or login. For additional security, you can optionally protect shared reports with a unique password.

Share links can be revoked at any time, giving you full control over access. You can also create and manage multiple active share links simultaneously, allowing different reports to be shared with different audiences as needed.

Settings

The Settings page is where you configure the plugin.

The available options are:

• Enter and manage your license key
• Choose your default chart type (line, bar, or bubble)
• Set the colours used for Form A and Form B on your charts
• Enable the front-end tracking script (which powers the Behaviour, Sources, and Field Completion analytics)
• Configure scheduled digest email reports, choosing your preferred frequency (daily, weekly, or monthly), delivery time, and recipient email addresses
• Set up automatic alerts that notify you if submission volumes spike, drop, or go quiet for an extended period

What are drop-offs

Drop-offs represent the number of sessions in which a visitor interacted with a particular field but then abandoned the form before submitting it. Basically it’s how many people gave up at specific points.

For example, if a field called Suburb shows 5 drop-offs, it means that 5 visitors clicked into or tabbed to that field but left the form without completing and submitting it.

This metric can provide valuable insight into potential points of friction within your forms. If a particular field has a high number of drop-offs, it may indicate that the field is confusing, unnecessary, or disruptive to the user experience. In these cases, you might consider renaming the field, moving it to a different position, making it optional, or removing it altogether to help improve form completion rates.

Form Submission Alerts

The Alerts feature lets you set up automatic email notifications that fire daily when something unusual happens with your form submission volumes, so you’re never caught off guard by a sudden drop in leads or an unexpected spike in activity.

There are two types of alert you can configure.

Spike & drop alerts

Notifies you when submission volumes change dramatically compared to the previous period. You set a single percentage threshold (for example, 50%) and an alert fires whenever submissions rise or fall by more than that amount. A spike could mean a campaign is performing exceptionally well or content has gone viral. It could also mean bots are flooding your form, so make sure you have adequate spam protection in place (Akismet is recommended for this purpose).

A drop is often the more critical: it can be an early warning sign that something has broken, a page has gone offline, a form has stopped displaying correctly, or a traffic source has dried up. Without an alert, this kind of problem can go unnoticed for days or weeks, quietly costing you leads the whole time.

Zero submission alerts

Notifies you if a form goes a set number of days without receiving a single entry.

Even if overall volume looks fine in the weekly digest, a form that has completely stopped converting warrants immediate attention. It could be a broken form, a 404 page, or a misconfigured redirect. You can choose how many consecutive days of silence should trigger the notification. Set it low for high-traffic forms where a single quiet day is unusual, or higher for forms that naturally receive less frequent submissions.

All alerts are sent to the recipient email addresses you specify, and fire independently of the digest schedule as soon as the condition is detected.

Where do I access the plugin?

Once the plugin has been activated, click on GF Analytics in the left navigation.

Where do I enter my license key?

Go to GF Analytics → Settings to enter your license key. You can obtain you license key from your order confirmation email or by logging into the License Keys page.

Is the plugin price a one-time payment or an annual subscription?

The choice is yours.

Your purchase includes 12 months of updates and support, ensuring you always have access to the latest features, improvements, and support when you need it.

After this period you can optionally renew your license to continue receiving updates and support. Even with an expired license the plugin will always keep working without interruption, but an active license ensures your site stays secure, compatible, and running at its best.

Without renewal, you won’t receive future updates or have access to support until your license is reactivated.

For the best experience and peace of mind, it’s always recommend to renew your license. Renewal extends your updates and support for a further 12 months from the renewal date.